You need a free email account — whether it’s for networking, job recruitment, downloading resources, transferring files, setting reminders, meeting with ...

You know the expression, “What you see is what you get”?Well, when it comes to email marketing campaigns, that might not always be the case.In this ...

As email marketers, one of the key metrics we use to determine if our audience is actually reading our content is the open rate.Tracking email opens ...

Around the globe, more than 300 emails are sent and received each day, on average. That's 300 opportunities to market yourself and your business in those ...

While email marketing may not get the attention some newer marketing channels get, it's still a terrific way to generate leads and convert more prospects ...

Did you know that a whopping 78% of consumers are willing to purchase from a company after having a positive experience with them on social media? But that ...

When you create an email using a drag-and-drop or module-based tool, you're actually generating an HTML email.There are two main types of email you can ...

On any given day, most of our email inboxes are flooded with a barrage of automated email newsletters that do little else besides giving us another task to ...

There's much more to email campaigns than drafting up some copy and hitting send.One of the most crucial components is email cadence: the pulse, pace, and ...

When you’re constantly inundated with social media, news, and emails, every day can seem like a case of information overload — trying to parse what’s ...