Apologizing is hard. Apologizing professionally for a mistake you made at work? Even more challenging.We’ve all had to write an apology email at some ...

The best-case scenario is that a cancellation email turns a churned subscriber into a retained customer.But that’s not all the cancellation email can do. ...

Dear Sir/Madam: If your inbox is like mine, it’s full of emails that sound like either a nineteenth-century love letter or a text message from a teenager. ...

If I reach the footer of an email in my inbox, it usually means one of two things: 1) The email was so engaging I read all the way to the end (that’s rare), ...

I’ll admit: It wasn’t until I received a company email signed off with “ad maiora” that I paid attention to email footers.After looking up the meaning of ...

Like most job seekers, I’ve had to answer the dreaded salary expectation question over email.No matter how many times I’ve done it, it’s still ...

Last year, I received an email from my “bank” alerting me to suspicious activity on my account. The layout and logo matched other official communications I ...

If you’re on the lookout to enhance your business blog with an email newsletter, using a WordPress email plugin is indispensable. These plugins not only ...

As a copywriting tactic, the postscript (P.S.) has made its way from standard direct mail copy to email marketing copy.With the right approach, all ...

Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I've teamed ...