Controversy
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How Smart Brands React to Controversy [Expert Interviews]
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“Everyone has a plan until they get punched in the mouth.” Though Mike Tyson meant that literally, his wise words certainly hold true in marketing.And no ...

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Bud Light Tries to Overcome Controversy with A New Ad
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So far, 2023 has been a challenging year for Bud Light. In April the beer brand partnered with transgender actor and TikTok star Dylan Mulvaney on a ...

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