Not sure how to prepare your content report? I get it — too many metrics to report, and what should a report look look in the first place? I promise this ...

You won’t read anything good about the content marketing funnel in this article. Only bad things. Like, it’s too linear and simplistic to address the ...

Next up, we have images, and here, a few different things are happening on the search results. We might see some little tiles of images. They ...

There are too many content marketing metrics out there. But we know which ones are actually used (we asked on LinkedIn and X).To organize things a bit, ...

The formula for calculating ROI is so simple that I’ll share it right here, in the article introduction: ((Return from content − cost of content) / cost of ...

I’ve used Ahrefs since 2016. I thought I was a power user, but since joining the team, I’ve discovered a bunch more use cases that I can’t imagine living ...

The above analogy made it possible to understand what durian tastes like by evoking familiar flavors. Hence, analogies help readers understand ...

For a few hundred bucks, you can hit the big red “publish” button and use generative AI to write every article you’ve ever wanted to write. It’s sorely ...

Step 3: Create a content brief Content briefs are created to establish a clear direction on what’s expected in a piece. A detailed brief aligns ...

This type of EGC highlights a strong company culture, celebrates existing employees, and attracts potential new hires. 2. Have a clear mission ...