I studied the correlation between rankings and content scores from four popular content optimization tools: Clearscope, Surfer, MarketMuse, and Frase. The ...

As a marketer, one of my goals is understanding the different types of content that resonate with my audience. With that in mind, I went over HubSpot’s ...

Here’s a challenge: search “SEO RFP” on Google. Click on the results, and tell me how similar they are.We did the same thing every other SEO ...

You spend countless hours editing video content to perfection, writing the perfectly optimized blog post, and putting together the absolute best resources ...

So, to be able to do this, you can actually conduct content audits for your website if you are an existing startup, and then see if you have any ...

If you write, edit, or manage content for a brand, you likely run into lengthy content discussions over everything from voice to exclamation marks and em ...

Artificial intelligence is a bit of a controversial topic in the world of content creation. In an industry that prides itself on creativity and a ...

It’s like death and taxes: inevitable. The bigger a company gets, the worse its content marketing becomes.HubSpot teaching you how to type the shrug emoji ...

While AI can produce content en masse, it often lacks the personal touch and depth that E-E-A-T demands. Here are the pitfalls of unguided AI ...

I spend most of my days sitting in front of a screen, buried in a Google Doc. (You probably do too.)And while I enjoy deep work, a few times a year I get ...