Consumer
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How Each Generation Shops in 2024 [New Data from Our State of Consumer Trends Report]
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Understanding your audience is a hard job, but decoding the Gen Z, Gen X, Boomers, and Millennial shopping habits is where the real challenge lies. All ...

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Consumer Behavior Statistics You Should Know in 2024 [New Data]
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I doubt that the shift to entirely online shopping experiences would've happened as quickly as it did without the pandemic.But, the rapid shift showed us ...

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Which Social Media Channels are Gaining and Losing Steam in 2024? [New Consumer and Platform Data]
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These days, it feels like everyone is on social media. But make no mistake, not everyone is on every channel.As marketers, it's important to know your ...

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How To Do Representation in Marketing the Right Way (+ Consumer Perspectives)
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Welcome to Breaking the Blueprint— a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and ...

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The State of Consumer Trends in 2023 [New Data]
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From the rise of AI to the growing popularity of shopping on social media, heightened data privacy concerns, and consumers tightening budgets due to ...

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How AI Perceptions Have Changed in the Last Decade [Comparing New & Old Consumer Data]
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AI may sound like a new tech trend, but it's actually been around in the lives of business owners, marketers, and consumers for years. So, how has the ...

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