Every time I work with a new brand, my first order of business is to conduct a competitive analysis.  A competitive analysis report helps me understand the ...

Competitive intelligence (CI) sounds like hogwash to some and a holy grail to others. Many organizations try it out and chalk it up to “an expensive, ...

When was the last time you ran a competitive analysis for your brand? And most importantly, do you know how to do one efficiently? If you're not sure, or ...