Forums provide the opportunity to build an online community that allows your audience to connect in a place where they know their interests are shared.  ...

Over the last few weeks, I‘ve been writing extensively about community management, what it is, and why it’s essential.If, after reading my posts and doing ...

So, you want to hire a community manager to help raise brand awareness for your company and better connect with your consumers. There‘s just one problem: ...

In the age of social media, most brand communities exist mainly online via social media platforms like Reddit, TikTok, Facebook, or X.So, when you think ...

Community management helps you build trust, loyalty, and connection with your audience. It’s also how you make sure your audience gets the most out of what ...

In a perfect world, my car would run on starlight and dreams, fries would taste good reheated, and we would never be asked to prove the ROI of community ...

Matthew Stibbe, CEO of Articulate Marketing, told me, "Community is not the cult of celebrity. It’s a reciprocal thing. It is about building connections, ...

If you‘ve seen other posts I’ve written about community management, you know I used to manage a Facebook community for a TV station where I worked as a ...

Brands build online communities around their target audiences.As consumer preferences change and technological advances offer more and more ...

You lost that lovin’ feelin’. Fun to hear on the oldies station. Not so fun to hear from your community members.But that’s the double-edged sword of ...