Responding to major events like a pandemic or recession requires marketers to use real-time data to keep up with consumer demands, attitudes, and behaviors. ...

Sorority recruitment has transformed from a secretive process to big social media business.In the fall of 2021, sorority rush at the University of Alabama ...

Business budgets are a source of truth for your income and expenses. That includes all the money you spend — from A/B testing your marketing campaigns to ...

So you want to promote your business?I could give you some generic advice like “make a website” and “post on social media.” But you probably already thought ...

When you’re considering a new venture, one of the first things you should do is determine whether there is a valuable market for it.Imagine putting in ...

Welcome to Breaking the Blueprint— a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and ...

Starting an online business was the single best decision I ever made. It changed my life forever, giving me the time and freedom to earn an income on my ...

Meta has an answer to Twitter, and it's Threads. The social media conglomerate launched Threads in July, and the platform amassed 100 million users in just ...

Reading sample business plans is essential when you’re writing your own. As you explore business plan examples from real companies and brands, you’ll learn ...

In short: Facebook groups are undeniably valuable. If you‘re interested in learning how to create a Facebook Group, you’re in the right place. We'll also ...