The first is critical thinking. When we built a tool at my last role, we came to realize that SEOs really, really struggle with just basic ...

SEO is a difficult task to do on your own. So having a team can make ranking on Google much easier.But how do you build an SEO team? Is it worth the ...

As a marketer, I make crucial daily decisions that can impact the company I work for. Using my best judgment, I track important metrics like traffic, leads, ...

The above KPIs can help you show your progress, but it requires the right methods and data tracking. To help you get started, consider the ...

In 2007, the world was introduced to Tumblr, a blogging site where users could post almost anything from fashion inspo to personal writing to GIFS, art, and ...

4. Schedule reviews and refreshes for dated contentIt can be tempting to disregard content once it’s on your website and bringing in traffic, ...

A lead generation website captures information from potential customers (i.e., leads).This often includes their name, email address, and phone number—but it ...

Another Pride month just wrapped, and plenty of brands celebrated along with the LGBTQ+ community. Many of those brands have already officially gone back to ...

It costs more to attract a new customer than to keep an existing one. Focusing on customer retention is a valuable long-term solution for increased ...

Strategies involving full-funnel marketing and omnichannel marketing can be confusing. Many articles on the topic discuss complex KPIs and goal tracking. ...