In the 1990s, SEO success relied on keywords. In 2023, new SEO challenges have emerged.While keywords still matter, other considerations such as page ...

I'm writing this while sipping coffee made by Emma Chamberlain's French press. The 22-year-old YouTuber is not only Gen Z’s favorite influencer, but also a ...

We have an epic showdown in the thrilling world of social media warfare. It’s X vs. Threads, the battle of short-form social media. In one corner, we have ...

Throughout the holiday season, we at Google have annually watched shoppers move between 4 distinct mindsets, or what we call the ‘4Ds:’ deliberate, ...

Let’s face it, we could all do with a little lighthearted fun once in a while. Last June, I and the Trends team discovered that adults were increasingly ...

When it comes to social justice, what role do brands play?As conflict around the globe continues, marketers are put in a challenging position when it ...

Success in the media space is a moving target. While prior media conglomerates focused heavily on amassing large audiences and monetizing through ...

Celebrity brand partnerships are evolving beyond endorsements and #sponcon.A growing number of brands are finding new ways to work with celebrities and ...

If you took the same Introduction to Economics class that I struggled through in college, you might remember this key lesson: The law of supply and demand ...

Welcome to Breaking the Blueprint — a new blog series that dives into the unique business challenges and opportunities of underrepresented business owners ...