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Evenly distributed | Seth’s Blog
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For the first time, the only time, everyone on Earth was in the same boat at the same time. We’ve long been divided by privilege, by caste, by ...

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Fooling ourselves | Seth’s Blog
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It’s tempting to believe that we’re not easy to fool.Not by a magician, a politician or a banker. Other folks might be easily duped by a ...

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I tried writing a blog post with ChatGPT, so you don’t have to.
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If you‘re a marketer who does a lot of writing, you’ve probably heard about writers, bloggers, and other creators using tools like ChatGPT to streamline the ...

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Solving invented problems | Seth’s Blog
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Some problems, when well solved, lead to making things better.Some problems give us a chance to get back on course.And some problems are ...

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Thoughts on the manual | Seth’s Blog
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We have more ways to offer instructions than ever before, but it’s not obvious that we’re getting better at it. Not just the operator’s manual, ...

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The Jenga situation | Seth’s Blog
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When an organization first sets out to have an impact, it discovers that it has no customers, no clients, no constituents. So it shows up, it ...

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Toward stickiness | Seth’s Blog
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Getting the word out is easy to measure and exciting as well.Focusing on this misses the point.You might be able to get a song played on ...

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More vs. better | Seth’s Blog
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If every building in the shopping district in a big city was owned by one landlord, rents would go up. So would the prices of everything sold. ...

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Getting to no | Seth’s Blog
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“Yes” is magical. It brings possibility and forward motion.But it’s almost impossible without “no” and no can be just as frightening....

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ChatGPT for you | Seth’s Blog
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AI is a mystery. To many, it’s a threat. It turns out that understanding a mystery not only makes it feel less like a threat, it gives us the ...

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