Bait
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The Rise of Rewatch Podcasts & Nostalgia Bait
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Ever feel like Hollywood is stuck on rewind? Sequels, reboots, remakes — it's all a bit … well, repetitive.And it's not because Hollywood is unoriginal or ...

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The Marketer’s Ultimate Guide to Link Bait
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Can we please come up with some better terminology for the concept of "link bait"? For me, it conjures up thoughts of those evil bait-and-switch advertising ...

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