What are the best marketing books?To find out, I asked 26 marketers (from Ahrefs and elsewhere) to recommend a book that influenced their marketing ...

This article is for anyone who wants to convince their boss to invest in SEO, or those who want to sell SEO services.SEO is a well-known and widely used ...

I've never been more nervous about writing a job application email than when applying for my first marketing internship. I felt like everyone could tell I ...

You've made it through multiple rounds of interviews, the hiring team has selected you as their top candidate, and they’ve made you an offer. But you aren’t ...

Apologizing is hard. Apologizing professionally for a mistake you made at work? Even more challenging.We’ve all had to write an apology email at some ...

As a full-time freelancer, I’ve sent out hundreds of job inquiry emails.While I also reply to freelance role ads, I know first-hand that you can win some ...

Goodbyes are hard. And it’s even more challenging when you must say goodbye through email.Recently, I left my full-time teaching position to pursue a ...

Like most job seekers, I’ve had to answer the dreaded salary expectation question over email.No matter how many times I’ve done it, it’s still ...

In 2023, I decided to run a half marathon. As any long-distance runner would do, I found a training plan and set out to crush some practice miles.But you ...

Here’s a confession: If someone asked me how I was able to land two of the most exciting full-time marketing roles in my career, my first instinct would ...