Artificial
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11 Artificial Intelligence Examples from Real Brands in 2023
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2023 was the year AI became mainstream. What was once a sci-fi fantasy is now a staple in day-to-day business operations. AI’s in your smartphone, shopping ...

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When Not to Use Artificial Intelligence in Digital PR
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Now we know which aspects of the digital PR process we shouldn’t be using AI, what are the best practices we can keep in mind moving forward to ...

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How Artificial Intelligence Could Change Influencer Marketing
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When I think of influencers, I think of smiling content creators posting unique, relatable content promoting a service or product and how their work helps ...

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Can Artificial Intelligence Write Better Email Subject Lines Than Humans?
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Can AI write a better subject line than an actual person? Probably. Brands like JOANN have had a 10% increase in email open rates, all thanks to AI.Unless ...

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AI Risks: Can Artificial Intelligence Affect Your Brand Equity?
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The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Brand equity — ...

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How One Tech Giant Approaches Artificial Intelligence
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Have you ever sat paralyzed, trying to craft the perfect text message? Well, one experiment from Google AI may provide the perfect solution. The team’s ...

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The Essential Artificial Intelligence Glossary for Marketers (90+ Terms)
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AI has transformed the business landscape, and while everyone can benefit from it, not everyone has the technological background to understand exactly how ...

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