Every business and individual has overhead. The bills we have to pay and the costs we incur that aren’t directly related to our income. You pay them whether or not you’re busy.

But there are two kinds of overhead, worth differentiating:

Different overhead … the investments that help you and your product or service become better for your customers. When you pay rent in a neighborhood that makes it easier for people to get to you, that rent increases your appeal.

Indifferent overhead is just as it sounds–the money you’re spending that isn’t noticed by the people you serve.

A direct way to create the freedom you need to do the work you want to do is to make your indifferent overhead as low as you possibly can. If the customers don’t care, perhaps we shouldn’t either.

April 28, 2024