Yesterday’s post was a little glib. Without a doubt, we add more value when we focus on the emotional labor of important work, leaving others the chance to create commodities.

But the repetitive, difficult nature of leaning into commodity production can give us insight, humility and skill. It helps us understand just how hard the hard parts are, and creates an opportunity to bring innovation to the work to be done.

Learning the skill and caring enough to show up to implement it, again and again, can give us the foundation to see what others might miss.

August 17, 2024