How Writing Assistant Works [+ Its Pros and Cons]

If you’re keeping up with conversations about generative AI, you’ve likely heard of

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In this post, I’ll cover its top features, show how it works, and explain the pros and cons of using this software.

The tool offers hundreds of templates to choose from, responding to many scenarios – like if you want to write a long-form blog post or need the perfect response to a review. It takes the stress of a blank page right out of writing.

Currently, is best for marketers, offering advantages to companies of any size. Features

One additional feature worth checking out on is the “Explain it To Me Like a 5th Grader” option. As the name suggests, this feature allows you to select the text that may be jargon-heavy and reword it to simplify it – enough for a fifth grader to understand it.

This is particularly helpful when writing about a complicated topic to an audience with limited knowledge. It helps you keep the essence of your sentence while increasing its accessibility.

How Works

  1. Choose a template.How writing works: step 1

  2. Add your inputs.How writing works: step 2

  3. View output.

How writing works: step 3

How reliable is the output?

It depends on the content. I’ve found that works well with tactical, step-based content that’s been well documented. It also does well with marketing copy, like social media captions and ads.

But if the topic is too niche – i.e. there’s not much documentation already out there – the information will likely be incomplete or could be wrong altogether.

What are the pros and cons of



How much does cost? offers 3 pricing tiers:

Alternatives to include HubSpot’s Content Assistant,, Writer, and Frase.

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