Digital Marketing
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Should Brands Address Social Issues?
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When it comes to social justice, what role do brands play?As conflict around the globe continues, marketers are put in a challenging position when it ...

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The Complete Guide to AI Algorithms
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Artificial intelligence is appearing in every industry and every process, whether you're in manufacturing, marketing, storage, or logistics. There are ...

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Does Google Think Your Website Is Spam?
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Everyone who uses the internet knows the frustration of web spam, where you find a promising page in search results that is useless. And we all know Google ...

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How to Write a Call-to-Action That Gets Visitors Clicking
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Good writing matters in marketing. Being able to articulate ideas clearly is vital to capturing the attention of prospects. Let’s take a call-to-action ...

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Tools, Examples, and Tips Most Teams Can Use
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Machine learning, a subset of AI, is a powerful tool that's rapidly transforming marketing.Around 35% of marketers are using AI to simplify their jobs and ...

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Find the Best One for Your Business
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Today's businesses need a reliable ecommerce platform to expand their online presence. Luckily, organizations can simplify operations, provide seamless ...

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How to Create a Segment in Google Analytics
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Gathering insights isn’t enough. To truly harness the power of the data of your Google Analytics dashboard, you need to leverage segmentation and drill down ...

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5 Types of Holiday Local Business Content You Should Promote
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Promote this content:1. Absolutely correct contact informationIt’s a preventable loss when a customer misses the chance to shop with you ...

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What Is Bounce Rate, and Does It Matter in 2023?
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How is bounce rate defined in GA4? Now that we’ve established how Universal Analytics defined bounce rate let’s turn that idea completely on its ...

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Which AI Tool Writes the Best Marketing Copy? [I Tested Several Different Tools]
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As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs.Even the ...

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Is Threads losing steam? [New Research]
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Threads, Instagram’s text-based conversation app, launched in July 2023 and reached 100 million active users within ten days.It grew five times faster ...

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Are Virtual Influencers the Future of Marketing, or Untrustworthy Advertising (Top 15 Virtual Influencers)
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Just last week, I purchased a yoga mat after seeing a sponsored post on Instagram from fitness influencer Cassey Ho. Ho commands a large following on ...

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