Digital Marketing
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The 2 x 4 lessons
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You’ll need two 8-foot boards and six five-gallon buckets. Each board is a standard 2 x 4, about two inches by four inches in size. And the bucket is ...

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Big science | Seth’s Blog
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To win a Nobel prize a hundred years ago, you might only need a legal pad and a few pencils.Today, it takes millions of dollars, scores of ...

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81 Social Commerce Stats Marketers Should Know in 2023
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Everyone wants a personalized and custom experience online, so it’s no wonder that social commerce has taken over the online shopping world.Channels like ...

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The Definition of Negative and Positive Feedback Loops in 200 Words or Less
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Negative and positive feedback loops are used to draw attention to significant product or company issues. These types of feedback loops use customer or ...

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The Power of Temptation Bundling in Sales
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In the world of online shopping, businesses are always sniffing out the next big thing. But what happens when you build a company entirely around something ...

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Small groups, well organized | Seth’s Blog
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And those are the two challenges of anyone seeking to make an impact.First, we get distracted by the inclination to make the group as big as ...

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How to (Easily) Make Perfect Content Calendars in Google Sheets
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Perhaps you create spreadsheets to collect data, track campaigns, or organize weekly assignments. But have you ever thought about using spreadsheets to make ...

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What’s new at purple.space?
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There are now 1,000 of us in this online community that’s not a social network. Proudly a millionth the size of some other online experiences.It ...

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Free SEO Audit Template for 2023
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Get the week's best marketing content Looking to improve your website’s SEO but don’t know where to start?Use our free SEO audit template to find SEO ...

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I Deleted the Content From Two Posts To See if They’d Still Rank. Here’s What Happened
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I removed content from two of our pages to try to measure the impact that content has on rankings. We lost a few positions for many terms, and it hurt, but ...

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Trouble in the grey zone
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In many creative industries, there’s a similar pattern.When the stakes are very low, most creators produce things that are fairly banal and ...

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Why Should I Pay You To Use AI for My SEO?
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I was delighted to learn that 62% of respondents already have an ethical framework. Before I get into more details, I want to define what I mean ...

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