Digital Marketing
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What It Really Is & How to Build One
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Building a personal brand is undeniably hard work, but it isn’t as tricky as you might think. I spoke with two influencers—Wes Kao and Matt Diggity—for ...

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SEO Salary Survey 2023 [Industry Research]
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How much do SEOs earn? I wanted to know, so I ran a survey at Brighton SEO and asked 111 attendees what they earned.Editor’s noteWe realize that this is a ...

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17 Actionable Content Marketing Tips
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Struggling with your content marketing?Don’t worry. Below is a list of 17 tips that’ll improve your content marketing and help you get more visitors, leads, ...

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25 Examples + Tips From HubSpot’s Brand Team
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Choosing the right logo color scheme for your brand can make a significant impact on memorability and awareness.In fact, 75% of people recognize a brand ...

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The Top 5 Marketing Challenges Expected Globally in 2024, And How to Overcome Them [Data + Expert Tips]
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2023 was a whirlwind. For one, there were the enormous strides in AI that resulted in massive shifts across the marketing industry. (Many marketers compare ...

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Local Business E-E-A-T: Real-world Examples of How This Works
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SEO of all stripes can honestly be confusing, filled with acronyms, guidelines, and weird-seeming rituals, but here’s the good news: almost ...

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How To Do Representation in Marketing the Right Way (+ Consumer Perspectives)
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Welcome to Breaking the Blueprint— a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and ...

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AI Marketing Campaigns Only a Bot Could Launch & Which Tools Pitch the Best Ones [Product Test]
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If you’re like most marketers, you’ve tried out a generative AI tool. You’ve played around with ChatGPT to generate headlines. Yet, these fragmented use ...

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The Top Goals of Marketing Leaders in 2023 [New Data + Expert Insights from Uber, Dropbox, and ClickUp]
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To effectively lead a marketing team, you must know your top goals. Whether your goal is to increase revenue or improve your customers’ understanding of ...

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When Not to Use Artificial Intelligence in Digital PR
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Now we know which aspects of the digital PR process we shouldn’t be using AI, what are the best practices we can keep in mind moving forward to ...

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Whiteboard Friday Recap 2023: AI Edition
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The topic of Artificial Intelligence (AI) and ChatGPT has dominated headlines over the past year. With the widespread adoption of ChatGPT, a ...

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SEO Community Spotlight: London
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London’s SEO community is a vibrant, thriving one.With so much ground to cover, we did some serious digging to showcase the city’s best SEO speakers, ...

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