Digital Marketing
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How to Make the Perfect PPC Landing Page (+ Examples)
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PPC landing pages are the newest incarnation of an age-old sales problem: How do you keep warm bodies in their seats long enough to hear your message?In ...

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Portfolios vs. Resumes — The Complete Guide
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In today's competitive job market, your income and career rely on knowing how to communicate your skills and experiences. To do so, you can choose one of ...

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Should Marketers Optimize for Bing? [Data + Expert Tips]
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When you think about search engine optimization (SEO), one major search engine probably comes to mind: Google. But what about Bing SEO?With more than a ...

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Signal and noise | Seth’s Blog
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If the signal is very weak and the noise is large, it’s easy to imagine that there’s no signal at all.AI and computers can be used as lenses ...

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A Guide to Integrating AI Tools in Your Marketing Processes [New Data + Expert Tips]
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As I sit here wrapping up this blog post, I've gotten stuck trying to come up with a snazzy, but concise, title.  So I turned to HubSpot’s AI Blog Writer ...

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SEO For Plumbers — How to Show Up in Google Results
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Did you know that roughly 800,000+ people search “plumbers near me” on Google a month? That’s a lot of demand for plumbing services. If you don’t target the ...

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International PPC: The Complete Guide
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When you want to reach a global audience, turn to international PPC.PPC, or pay-per-click, campaigns have long been an effective way to get in front of ...

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The Ultimate List of Email Marketing Stats for 2023
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Webinars, video campaigns, and social media posts are relatively new channels for marketers to reach their customers. Still, I don’t think that more ...

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Eight marketing maxims | Seth’s Blog
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Eight marketing maxims | Seth's Blog...

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2024 SEO and Marketing Predictions from Moz
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Let me start by saying, WOW! What a year?! So many AI headlines in our SEO digital rags. So many tea, popcorn, and alligator emojis used over ...

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2024 Creator Economy Predictions
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Content makes the world go 'round (at least for marketers), but it can’t create itself. This week we’re exploring the top creator economy predictions for ...

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Email Marketing for Hotels — How to Get It Right
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The hospitality industry faces a number of obstacles and opportunities in regard to marketing, with one of the greatest puzzles being email marketing. ...

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