Digital Marketing
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PPC Keyword Research: The Complete Guide
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Pay-per-click (or PPC) marketing can feel like a daunting task. From creating ads to monitoring performance and understanding bidding strategies, there’s a ...

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A Guide to Setting Up Your First Campaign
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As the former head of marketing at two different tech companies, I can tell you firsthand: You can optimize your content for search engines all day, but ...

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Blogging Statistics — 31 Stats You Need to Know in 2024
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Online marketing is a fast-paced and ever-changing landscape, but one thing remains the same: content is king.We’ve compiled a list of 31 blogging ...

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40 Inspired Business Card Designs Too Useful to Throw Away
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If you network a lot, you likely have dozens of business cards in different bags, pockets, and wallets. But when you're looking for something about the same ...

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Drama at work | Seth’s Blog
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A divo (or diva) is an opera singer with skill. Sometimes, though, that skill comes in a package that also includes imperiousness, skittishness ...

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B2B Content Marketing Explained: Tactics From Real Teams
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B2B content marketing is creating content—blog posts, ebooks, videos, case studies—to attract and persuade all the people involved in buying something for a ...

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Content Planning and Budgets: Getting Ready for the Year Ahead
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Let’s just get this out of the way: Creating a content plan that is both fully aligned with company goals while also sitting firmly within ...

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Our Favorite Marketing Campaigns of 2023
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It was an interesting year to be a marketer. Expectations were high, budgets were low, content moved at the speed of light, and marketers had to make magic ...

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Process Documentation Writing Tips
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When I'm doing something that involves multiple steps, you can be sure I want to remember it. Sometimes my brain can't be trusted with that, so process ...

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What’s Google Sandbox? Everything You Need to Know
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The alleged existence of a Google Sandbox is one of the more debated topics amongst web and SEO experts.The presiding theory is that the sandbox effect ...

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The clamp and the mallet
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The clamp and the mallet | Seth's Blog...

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7 Expert & Data-Backed Trend Predictions for 2024
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It’s that time of the year…We asked a few badass colleagues and expert Trendsters what they think will be huge in 2024. Here’s what they said:1. Niche ...

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