Digital Marketing
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How Video Consumption Is Changing in 2024 [New Research]
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Video continuously evolves as an impactful form of marketing – and now is considered more important to consumers now than ever.If consumer connection and ...

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What are you thinking about?
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What are you thinking about? | Seth's Blog...

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“It seems…” | Seth’s Blog
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“It seems…” | Seth's Blog...

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The Zoom stretch | Seth’s Blog
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The Zoom stretch | Seth's Blog...

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Actionable AI — Whiteboard Friday
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And what I always encourage beginners to experiment with is get a Proof of Concept. Just see if these different tools are capable of doing the ...

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Understanding the Impact of Google Consent Mode For Your Business in 2024
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In a report from May 2023, Google states that “with Consent Mode in place, Air France’s visible conversions rose by 9% across Europe” after experiencing a ...

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My Tips for Finding the Perfect Fit [+ 5 Campaign Examples]
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Recently, I noticed that every time I Google a product or service I want to buy — let’s say, available apartments for rent — I start getting ads on ...

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How I Write SMART Goals and Make Them a Reality [+ Free SMART Goal Templates]
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When I started my career as a content writer, one of my biggest mistakes was underestimating the importance of systems and frameworks.Despite working ...

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Important change is systems change
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Important change is systems change | Seth's Blog...

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Hacking HubSpot Chat to Improve the Customer Experience
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We integrated AI into our website chat and our KPIs flew off the charts. Here’s exactly how we did it and what we learned along the way. Key Outcomes:43% ...

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Disruptive AI Video Trends that are Transforming Marketing in 2024
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AI-generated video content is turning the marketing world on its head. But what trends should marketers be focusing on to stay ahead of the competition? If ...

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How to Create a Social Media Report [Free Template]
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Social media is one of the most powerful channels I’ve used in my marketing career. In fact, it’s one of the channels with the highest ROI this year.I’ve ...

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