We're all familiar with Flo from Progressive, right?Stephanie Courtney, the actress who plays her, makes Flo memorable by capturing Flo's quirkiness — ...
Non-branded traffic comes from users who don’t know who you are, so this includes users who: Have a problem or need but don’t know how to fulfill ...
When I need stock photos, I get them for free on Unsplash. Yet, for some reason, many other publishers continue to push out cheap (and usually cheesy) stock ...
In college, I took an advertising class. It taught me what I needed to know about traditional advertising, but the social media portion wasn't as expansive. ...
If you’re anything like me, you probably wish you had unlimited time and resources to get through your busy work, come up with game-changing ideas, and ...
When done correctly, digital public relations (PR) enables brands to elevate their presence in online news publications while boosting website ...
A meticulously crafted landing page, operating independently from your main website, can be strategically designed to optimize your marketing ROI.In this ...
Social media, email, video, audio —today's marketers have more marketing channels to choose from than ever before.As the former head of marketing for two ...
It’s either part of your strategy or you’re paying for your mistake.800 numbers changed the way large brands dealt with the public. ...
The pandemic birthed a rise in puppies, planting flowers in Animal Crossing, and podcasts — with 1.1m+ shows launched in 2020 alone. But soon, the podcast ...