Digital Marketing
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How to Write Simple Queries
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Ever heard of SQL? You may have heard about it in the context of data analysis but never thought it would apply to you as a marketer. Or, you may have ...

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[UPDATE] How to Make a Facebook Business Page That Keeps People Engaged
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Whether you're setting up a brand new Facebook Page for your brand, or just want to make the most of your existing one, it’s probably a smart move -- ...

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Who pays?
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Supply and demand are always in a dance, with one outpacing the other from time to time.In the last three years, the green tech revolution has ...

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What to Do With Aging Local Business Content: Review, Update, and Re-promote!
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You begin with the big question: Is this content still relevant? Post #1 The answers are “yes” and “yes” for post number one, in which you did ...

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Dry January is Big Bucks for Booze Makers
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Dry January. It sounds like the next scary impact of climate change. In reality, it’s part personal challenge and part social movement. Dry January refers ...

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MozCon 2024: The Initial Agenda
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Feast your eyes on the lineup of talks being presented this year: Amanda Jordan Director of Digital Strategy | RicketyRoo Create Local Dominance ...

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How to Sell SEO (With Expert Tips)
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SEO is one of the most popular types of digital marketing services. But it’s challenging to sell because there are many types of SEO services and different ...

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Variety and the long tail
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In a We Are All Weird universe, there are two sorts of cultural disappointments.The first has been around since the dawn of cable: We don’t ...

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Leverage the OKR Framework to Create a Dynamic Content Calendar in 2024
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1. Define content objectives: Start by identifying the overarching content objectives aligned with your business goals. For example, if a ...

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I Wrote 100+ Blog Posts for the Ahrefs Blog. Here’s What I Learned.
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I’ve finally hit the milestone: 100 blog posts for the Ahrefs blog.So, I decided to reflect on my journey. I did two Ask Me Anything (AMA) sessions to see ...

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How Often Should You (or Your Company) Blog? [New Data]
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In my early days as a content marketing manager, I was asked a tough question: how often should you blog to see results?As a newly minted manager, I felt ...

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The Tried & Tested Guide
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SaaS SEO is about making a SaaS business easy to find on Google and other search engines. The goal is to attract people who are looking for solutions that ...

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