Digital Marketing
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The weird math of halfway
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The weird math of halfway | Seth's Blog...

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15 Post-Purchase Email Examples to Inspire Your Next Campaign
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I recently ordered a swimsuit online to get ready for a beach vacation. Choosing between hundreds of swimsuit styles after months in sweats is overwhelming, ...

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Ultimate Guide to Building a WordPress Website
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When you‘re just getting started with making a website, I know that the process of learning how to use WordPress can feel overwhelming. We’ve all been ...

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The question book | Seth’s Blog
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In the old days, companies had a suggestion box. It was immortalized in cartoons, but the idea that an employee could anonymously submit a ...

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How to Get SEO Buy-In: 7 Actionable Tips
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For many SEOs in agency, in-house, or enterprise roles, 20% of their job is actually doing SEO, the other 80% is about soft skills like getting buy-in.I ...

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25 Healthcare Email Examples and Templates I Love (For Your Inspiration)
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Many brands use email marketing for lead nurturing, relationship building, and customer acquisition. Healthcare brands are not an exception. While recent ...

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Diving Deep Into Technical SEO for Ecommerce (My Takeaways)
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As of 2023, there are over 26.5 million ecommerce websites around the world. Talk about a competitive industry.It’s hard not to be intimidated by the ...

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The leap | Seth’s Blog
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In action movies, there’s a lot of leaping. Brave shifts in which the hero gets from here to there, all at once.It’s easy to imagine ...

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SEO Woe or a Load of Baloney?
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Toxic backlinks are links that some SEO tools say could hurt your website’s Google rankings. The implication is that you should disavow them to keep your ...

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What is Career Cushioning? Why You Might Want to Try It in 2024
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As I started writing this article about career cushioning, I couldn’t help but wonder … am I a career cushion-er?I have a side hustle (shoutout to CKTL ...

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I Asked ChatGPT How to Apologize Professionally in an Email — Here’s What I Got
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Apologizing is hard. Apologizing professionally for a mistake you made at work? Even more challenging.We’ve all had to write an apology email at some ...

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By association
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We’re busy, we’re confused and we’re always seeking a shortcut.If a company is hiring, the person who worked at Google or Apple or ...

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