I once signed up for an event and totally forgot about it in an hour. But when I opened my inbox later in the day, I found a shiny email confirming my ...

In the lead-up to International Women’s Day, I started reflecting on all the amazing women and nonbinary folks in our industry who I have learned from and ...

Edited by Emilie Martin Major high fives and fist bumps for each and every person who took the time to submit a pitch for a chance to nab a ...

There are too many content marketing metrics out there. But we know which ones are actually used (we asked on LinkedIn and X).To organize things a bit, ...

The formula for calculating ROI is so simple that I’ll share it right here, in the article introduction: ((Return from content − cost of content) / cost of ...

When I was working as an in-house marketer, our team spent months in preparation for a massive industry event.In the run-up to the big day, one of the ...

Google Sheets templates help you create better spreadsheets while saving you valuable time. And it’s no secret to anyone who knows me that I love a good ...

Graceful | Seth's Blog ...

I recently had a pleasant experience at a local restaurant. Everyone I interacted with was friendly, the service was fast, and my food was excellent.Not ...

As a millennial marketer, I can tell you quite a bit about the internet — we practically grew up together!Not only has a lot changed about the internet ...

Edited by Emilie Martin The short answer is yes. Businesses that rely on Google Search to bring traffic and revenue to their websites are always ...

Just before the start of 2024, TikTok made a massive change in how the platform pays its creators by replacing the controversial Creator Fund with the new ...