Digital Marketing
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The challenge of “a risky scheme”
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New ideas aren’t adopted all at once. A few people go first while the rest of us watch to see how it goes. “Look, Mikey, he likes it!” This is ...

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Looking for the Best AI Tools for Excel? Here Are My 6 Favorite Options
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Today, data wrangling is an essential skill in almost every role, making Excel an essential skill. But, the days of lying about your Excel proficiency are ...

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How Each Generation Shops in 2024 [New Data from Our State of Consumer Trends Report]
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Understanding your audience is a hard job, but decoding the Gen Z, Gen X, Boomers, and Millennial shopping habits is where the real challenge lies. All ...

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Learning in August | Seth’s Blog
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What better time? An hour a day for a month and you can learn a skill you’ll have forever. Beach reads are a fine way to chill out, but a month ...

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Reclaiming “fiasco” | Seth’s Blog
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Reclaiming “fiasco” | Seth's Blog...

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The Mississippi River paradox | Seth’s Blog
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There’s no water in that river that was there ten years ago.The boundaries have shifted in that time as well, there’s no riverbank that’s ...

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Directional Reporting in GA4 — Whiteboard Friday
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All right, last question you're gonna ask yourself, is this video helping to drive sales? I'm sure that you have been in the situation, like I ...

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Infamy | Seth’s Blog
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Infamy | Seth's Blog ...

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Marketing From the Ground Up with Start-Up Expert Annie Katrina Lee
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If you‘re a business owner looking to build your start-up from the ground up, you’ve likely read plenty of blogs looking for advice on marketing your ...

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HubSpot’s Approach to Driving Focus and Alignment
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As a business, focus and alignment are everything.There are so many things you can do to move the needle, but which ones should you act on? With so many ...

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6 Expert Tactics You Can’t Ignore
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It may sound weird, but I can’t think of AI media planning without thinking of the 1999 Robin Williams movie Bicentennial Man. OK, fine, I can’t think of ...

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Stopping a runaway train | Seth’s Blog
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Stopping a runaway train | Seth's Blog...

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