Digital Marketing
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How the SERPs Guide Content — Whiteboard Friday
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Next up, we have images, and here, a few different things are happening on the search results. We might see some little tiles of images. They ...

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The Worst Super Bowl Ads — Avoid These Blunders
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There’s a lot to be learned from the Super Bowl.While athletes gather new motivation and coaches pick up a few more techniques, the Super Bowl is also an ...

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How to Write a Video Script [Template + Video]
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Videos tell a story. According to 92% of marketers, video is essential to their approach. So, the storyline should be effective, whether creating video ...

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Later or now? | Seth’s Blog
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Later or now? | Seth's Blog...

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How Local Businesses Inspire Love, Loyalty, and Friendship
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These three common scenarios can stand in the way of earning the love, loyalty, and friendship of your customers. Fortunately, each of them has a ...

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What is a Letter of Intent? How to Write One for a Job [+ Examples]
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Standard job applications have a standard set of practices. You turn in a resume and cover letter, and then, if selected, you move through a few rounds of ...

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Naming is part of marketing
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A name is a hook for us to hang a story on.We need to begin with empathy and a useful story… useful to the people who want to believe it, ...

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You Can’t Compare Backlink Counts in SEO Tools: Here’s Why
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Google knows about 300T pages on the web. It’s doubtful they crawl all of those, and at least according to some documents from their antitrust trial we ...

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100 Blog Post Ideas to Get Traffic
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It’s easy to come up with blog post ideas, but writing about random topics won’t get you traffic to your blog.You need to write about topics with traffic ...

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I Replaced Google with AI For a Week. Here’s What I Learned
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I was scrolling through X last year when I saw this tweet from the CEO of Shopify:It made me pause and think: Can you really replace Google with something ...

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Yes. Affiliate Marketing Is Legit. But Is It Worth Your Time?
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Affiliate marketing is where you promote another company’s product or service in exchange for a commission. When people click your link and buy the product ...

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20 Email Opt-In Examples I Love (For Your Inspiration)
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A few months ago, my inbox was filled with emails from a health specialist. I didn't remember signing up for random diet plans, so why was I getting ...

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