I’m workshopping a new book.For the last few months, I’ve been feverishly writing a book about strategy. Strategy for individuals, small ...
Back when I started playing the search engine optimization (SEO) game, keyword stuffing actually worked. Since then, algorithm updates have spared only a ...
So, to be able to do this, you can actually conduct content audits for your website if you are an existing startup, and then see if you have any ...
How do you tell the difference between a good SEO and a bad one?Look at their SEO reports.Bad SEO reports – Don’t communicate the work you’ve done ...
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.I’ve spent 200 hours ...
Despite working in marketing for over a decade, I’m still puzzled by the idea of product marketing. Whether your business offers a service (say, a cleaning ...
If you write, edit, or manage content for a brand, you likely run into lengthy content discussions over everything from voice to exclamation marks and em ...
In this guide, I’ll cover in detail how to make the best use of keywords in three steps:Finding good keywords: keywords that are rankable and bring value to ...
Prerequisites First, you'll need a CSV containing all your internal links. At the very least, your file should have a column for the source ...
Beth Goldowitz, who’s been managing nonprofit organizations for the past 20 years, says that when “managed correctly, grants can keep organizations afloat. ...