Digital Marketing
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14 LinkedIn Banner Examples to Inspire Your Own
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Recently, I came across the LinkedIn page of an unfamiliar brand. And as usual, my eyes went straight to the banner section first. After all, a picture is ...

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Leave the Best Possible Negative Review for a Local Business
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If your face is still hot from having a really poor experience at a local business, you can forget to ask the most important question. Before you ...

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Incrementally better | Seth’s Blog
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Incrementally better | Seth's Blog...

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How to Level Up as a Marketer in the AI Era (The Right Way)
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I can’t lie — I’ve been feeling a little AI-fatigued lately. But the reason everyone’s still talking about AI is because it’s not going away anytime soon. ...

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Why We Are Always ‘Clicking to Buy’, According to Psychologists
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Amazon pillows. Korean moisturizer. An acupuncture mat. These are just a few of the objects I've purchased on Instagram over the past couple months – ...

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Exceed or maintain? | Seth’s Blog
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In just about every group, people decide in advance how they’ll show up when it comes to learning, to winning and to responding to ...

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How to Create an Effective Facebook Ads Strategy in 2024
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Facebook is a dominant force in social media advertising. Most marketers say it consistently delivers a better ROI than any other social media platform.As ...

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30 Hidden Messages In Logos of Notable Brands
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You know those instantly recognizable logos like Nike's swoosh? Even though we’ve all seen them hundreds of times, most people don’t truly grasp the full ...

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How Clickbait Works: The Psychology Behind Clickbait
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In this online era, it’s hard — if not impossible — to surf the web without coming across clickbait. I remember an era when all I could find were clickbait ...

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50 Marketing Buzzwords to Know and Some to Avoid
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At the beginning of my marketing career, I was hit with a bunch of acronyms that sounded more like dog names than business terms: ROI, ROA, ROAS… 🥲I could ...

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AI Overview’s Dangerous Fails + a Life Lesson
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Even if you weren’t born yet in 1980, you may have heard this American pop culture catchphrase stemming from an episode of the wildly popular ...

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The hubris of creativity | Seth’s Blog
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The hubris of creativity | Seth's Blog...

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