You’ve probably heard about the recent Google documents leak. It’s on every major site and all over social media.Where did the docs come from?My ...

Building brand awareness isn't just about making noise today — it's about laying the groundwork for generating consistent demand tomorrow.Also, by ...

Franchise SEO is simple. It’s basically local SEO multiplied by the franchise’s number of locations, right? Wrong!With more locations come greater ...

Graphic design has come a long way since I started in the arts nearly a decade and a half ago. Improvements in tools like Photoshop or my personal favorite, ...

I studied the correlation between rankings and content scores from four popular content optimization tools: Clearscope, Surfer, MarketMuse, and Frase. The ...

The first time I was assigned to write a budget proposal, I stared anxiously at a blank spreadsheet, wondering where to begin. What was a budget proposal ...

You only need three tools to get sixteen highly actionable data points on your competitors’ traffic.Before we dive in, let’s set the right expectations: no ...

For decades, search engine optimization (SEO) has been a critical component of any modern marketing strategy. But SEO doesn’t just mean Google: To the ...

It’s no secret that APIs are a major time saver. They help automate many marketing tasks from creating reports to forecasting SEO opportunities.They can ...

I ran a survey in early May 2024 where I asked consumers if they thought brands should practice social responsibility — 90% said yes.Consumers want brands ...

A well-known adage says there’s no such thing as bad press — but let’s be real: that’s a big ol’ lie.Whether you’re a new or tenured brand, media coverage ...

After half a decade of blogging experience, I’ve learned that when it comes to promoting your blog, there are only three ways.No matter how many listicles ...