Content marketing can become complicated and effortful very quickly.Content teams need to manage ideation, writing, editing, proofing, publishing, ...

There’s always a new tool, platform, process, you name it, that you just have to try.It’s exhausting as a content creator to try to keep up with the ...

SEO specialists are responsible for improving a website’s visibility in organic search results. But what exactly do they do? What skills and qualifications ...

The Pinocchio protocol | Seth's Blog...

In our first edition of Masters in Marketing, a brand-new HubSpot Media newsletter designed to bring you tips from the top marketers each week, I spoke with ...

This article is for anyone who wants to convince their boss to invest in SEO, or those who want to sell SEO services.SEO is a well-known and widely used ...

Gantt charts. Love ‘em, hate ‘em, or can’t live without ‘em, they’re a reality of a marketer’s life. But how do you make yours stand out from the rest?...

At the outset of today’s column, I referenced the Google leak in passing. If you’d like to hear more commentary on it from a local SEO ...

SEO can be excruciatingly slow to take effect sometimes, so if you’re under pressure to prove the value of SEO early on, how can you speed up the time it ...

Knowing about copywriting is great, but nothing beats excellent copywriting examples at your fingertips.When I need to get inspired, it helps me to look ...

The Google Search Console status “Duplicate, Google chose different canonical than user” means that Google chose a different URL to index than the one the ...

If I were to name one thing that I’ve learned throughout the years as a content marketer, it’s that strategy always comes first.Otherwise, you face the ...