I studied the correlation between rankings and content scores from four popular content optimization tools: Clearscope, Surfer, MarketMuse, and Frase. The ...

The first time I was assigned to write a budget proposal, I stared anxiously at a blank spreadsheet, wondering where to begin. What was a budget proposal ...

You only need three tools to get sixteen highly actionable data points on your competitors’ traffic.Before we dive in, let’s set the right expectations: no ...

For decades, search engine optimization (SEO) has been a critical component of any modern marketing strategy. But SEO doesn’t just mean Google: To the ...

It’s no secret that APIs are a major time saver. They help automate many marketing tasks from creating reports to forecasting SEO opportunities.They can ...

I ran a survey in early May 2024 where I asked consumers if they thought brands should practice social responsibility — 90% said yes.Consumers want brands ...

A well-known adage says there’s no such thing as bad press — but let’s be real: that’s a big ol’ lie.Whether you’re a new or tenured brand, media coverage ...

After half a decade of blogging experience, I’ve learned that when it comes to promoting your blog, there are only three ways.No matter how many listicles ...

Recently, I came across the LinkedIn page of an unfamiliar brand. And as usual, my eyes went straight to the banner section first. After all, a picture is ...

If your face is still hot from having a really poor experience at a local business, you can forget to ask the most important question. Before you ...