I became a marketer because I love storytelling — a craft that I and many other content strategists treat like an art. Like all art, storytelling requires ...

If you’re looking for a video marketing guide, you’re not alone. Of all businesses, 90% use video marketing as part of their overall digital marketing ...

Your website homepage is your company’s first impression for most customers, and first impressions are everything. Your landing page needs to make a killer ...

Of all landing page submissions, 55% come from lead magnets, and ebooks are one of the best lead magnets you can offer. You don’t need to be a designer by ...

Taking a social media marketing course will help you level-up your existing skills or jumpstart a career in marketing management. And this is a good time: ...

Assume goodwill | Seth's Blog...

You’ve probably heard about the recent Google documents leak. It’s on every major site and all over social media.Where did the docs come from?My ...

Building brand awareness isn't just about making noise today — it's about laying the groundwork for generating consistent demand tomorrow.Also, by ...

Franchise SEO is simple. It’s basically local SEO multiplied by the franchise’s number of locations, right? Wrong!With more locations come greater ...

Graphic design has come a long way since I started in the arts nearly a decade and a half ago. Improvements in tools like Photoshop or my personal favorite, ...