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Did you see it in the theater?
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We’re in the middle of a huge and unusual shift.The magazine publisher acted like the best sales were newsstand sales, even though the profit came ...

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30 Best Google Doodles of All Time
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Remember the first time you noticed Google's logo change into an entertaining piece of craftsmanship? For me, it was back in my awkward middle school days. ...

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How and When to Use It
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I’m usually pretty irritated when I’m watching something and a pop-up blocks my view. I try to hit that x like I’m playing whack-a-mole. But when I’m ...

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How to Use AI to Market Your Small Business [+ My Favorite AI Tools]
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Being a small business is both easier and harder than ever. Yes, the competition is tough, but there have never been more AI tools that can help you in ...

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If Everyone is a Content Creator — Is Anyone? [Data + Expert Insights]
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Quick riddle for you: What do you have in common with podcast hosts, YouTube sensations, TikTok stars, and Instagram influencers? Stumped? Okay, okay. I'll ...

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Adapting to the New Era of Search: SEO Changes in 2024
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The reign of keyword dominance is over. How SEO is changing is about to totally rewrite the rulebook. We’re now in the world of AI, chatbots, zero-click ...

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Are you pitching or are you asking?
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Are you pitching or are you asking? | Seth's Blog ...

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Market insulation | Seth’s Blog
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It’s possible that your day will be more enjoyable if you are insulated from the market.If you have a boss who has a boss…If you don’t ...

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12 Field-Tested Content Marketing Tactics
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In this guide, we’re diving into twelve content marketing tactics we’ve tested and continue to use with some decent results. We know they work, and we’re ...

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How a Bottom-Up Budget Can Transform Your Company From Bottom to Top
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The first time I managed a marketing budget, I was handed a dollar figure and asked to accomplish X, Y, and Z with it. The following year, I was asked to do ...

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