Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and ...

    Many marketers don’t take advantage of competitor audits, so we have to ask: When was the last time you performed a competitor analysis for your brand? ...

Imagine having a bunch of puzzle pieces scattered in different places — that's not very helpful. If you put them together, they tell a more cohesive story.  ...

Promoting a product while low on cash—every company goes through this phase.But the good news is you don’t need to spend a ton of money to get your product ...

Whether you’re already using AI in your role or still on the fence, there’s no denying that the way we work is about to change drastically. Just like ...

Writing compelling emails is a superpower that most professionals would love to have. Email is the most common form of professional communication, and ...

In the words of Big Daddy Kane: “Managing social media ain’t easy.”There are countless channels: Twitter, Facebook, Instagram, Snapchat, TikTok, LinkedIn, ...

Do you sigh internally when you open a cluttered and chaotic spreadsheet? Same. Spreadsheets can be complex to navigate — even for experienced pros — and an ...

If you're reading this, you likely want to ask for a promotion but are unsure how to approach the topic. It makes sense because asking for a promotion can ...

Marketing funnels are visual representations of the stages a customer goes through, from first learning about your brand to becoming a customer.Each ...