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What is a Business Plan? Definition, Tips, and Templates
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In an era where more than 20% of small enterprises fail in their first year, having a clear, defined, and well-thought-out business plan is a crucial first ...

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How to Make a Chart or Graph in Excel [With Video Tutorial]
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Building charts and graphs are one of the best ways to visualize data in a clear and comprehensible way. However, it's no surprise that some people get a ...

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B2B SEO in 2023: What’s New and How to Adapt Your Strategy for Success
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The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. In the ...

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WordPress.org vs WordPress.com: What’s the Difference?
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WordPress is one of the best website-building tools available, but it can be tricky to figure out how to use it for your purposes best. One of the most ...

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The Ultimate Guide to Service Level Agreements (With Help Desk SLA Examples)
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Whether you're working with a new customer or another department at your company, one of the most critical steps for alignment is creating a service level ...

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Can you build a marketing campaign using only AI?
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If you’re a marketer, you’re all too familiar with the, uh… less exciting parts of the job. Filling out a templated campaign brief. (What are the KPIs, ...

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21 Examples of Successful Co-Branding Partnerships (And Why They’re So Effective)
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Everyone has loyalties to their favorite brands, but there's a good chance your favorite products result from two separate brands working together. One ...

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What are ISVs? [Examples, Benefits, and More]
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Competing in the MarTech industry as an Independent Software Vendor (ISV) can be challenging due to the large number of companies in the technology stack. ...

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17 Apps to Improve the B2B Customer Experience
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Building and optimizing your tech stack with the best B2B marketing integrations improves the customer experience and streamlines operations. Marketing ...

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What is AI bias? [+ Data]
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Our State of AI Survey Report found that one of the top challenges marketers face when using generative AI is its ability to be biased.  And marketers, ...

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