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What It Is & How to Use It in 2023
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Recently, I set an iPhone time limit on my social media use to “45 minutes.”I figured 45 minutes would be more than enough. Almost an hour? Between ...

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How to Design a Logo [Step-by-Step Guide]
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A great logo is instantly recognizable, memorable, and closely connected to your brand’s core values and ideas. Think of iconic logos like Apple, Coca-Cola, ...

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Brand Entity SEO – Whiteboard Friday
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Comprehensive organization schema markup But for Google, you need to go a step further into semantics. Everything you just said about your brand ...

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A Beginner’s Guide to Writing, Publishing & Promoting on the Platform
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Medium is a platform for writers. If you're not a writer, that sounds pretty straightforward. But if you write, you understand just how huge that statement ...

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Understand Brand Strength With Moz Pro – Next Level
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Now that you know your Brand Authority score, how can you supplement this data with your Moz Pro Campaign? Before we dive in and explore, it’s ...

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Jargon comes and goes | Seth’s Blog
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Forty years ago in engineering class, it wasn’t unusual to talk about GIGO or FUBAR. These weren’t technical terms, they were mild complaints ...

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The NFL’s Latest Marketing Play: Taylor Swift
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Taylor Swift is one of the biggest stars in music with an incredibly engaged fan base. Over the years the singer has generated as much interest in her ...

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10 Creative (But 100% White Hat!) Ways to Earn Backlinks in 2023
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If you want to drive organic traffic to your website, you must understand two critical aspects of SEO strategy:With relevance, the key is knowing what ...

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The Plain-English Guide to Integrated Marketing Communications
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I fly Southwest Airlines almost exclusively. They offer reasonable prices, make racketing points easy, and always have fun and kind flight attendants. One ...

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AI Risks: Can Artificial Intelligence Affect Your Brand Equity?
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The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Brand equity — ...

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