As an Etsy shop owner, I like to think my products alone are enough for customers to click "buy." Yet, it could be my two-day shipping guarantee. Or my ...

Everyone knows what it is to be conscious, and we imagine that other people are also aware. That we have a voice in our heads, apparent agency ...

Indexation strategy Indexation is the less glamorous but all too critical side of user-generated content. While UGC can be a catapult in scaling ...

As a social media-obsessed content creator, I am familiar with TikTok. I often create TikTok videos to promote my work, express an idea or opinion, or share ...

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and ...

If you fell off the bandwagon of sticking to your New Year's Resolution to become a content creator, you’re not too late. Fall is the best time of year to ...

You’ll need two 8-foot boards and six five-gallon buckets. Each board is a standard 2 x 4, about two inches by four inches in size. And the bucket is ...

To win a Nobel prize a hundred years ago, you might only need a legal pad and a few pencils.Today, it takes millions of dollars, scores of ...

Everyone wants a personalized and custom experience online, so it’s no wonder that social commerce has taken over the online shopping world.Channels like ...

Negative and positive feedback loops are used to draw attention to significant product or company issues. These types of feedback loops use customer or ...