User-generated content (UGC) has become increasingly important over the past few years.  In fact, in a recent HubSpot survey of 500+ marketers who sell ...

With keyword mapping, you can outline the creation of highly relevant and targeted content for specific keywords. It improves internal linking ...

There's a reason why Google's advertising revenue stood at a staggering $224.47 billion in 2022 or why Meta generated over $113 billion in ads.Millions of ...

Can AI write a better subject line than an actual person? Probably. Brands like JOANN have had a 10% increase in email open rates, all thanks to AI.Unless ...

As a marketer, I make crucial daily decisions that can impact the company I work for. Using my best judgment, I track important metrics like traffic, leads, ...

Google looks at various on-page factors to decide where a page should rank and how it should be presented in the search results.Getting these right can lead ...

Custom images, like infographics or pictures with words or objects superimposed, can also drive strong performance. Blurry or out-of-focus images ...

Not all tech is new tech.The ballpoint pen was a revelation, and a bit controversial. Now, it’s disposable and obvious.Different ...

Again, we lead with a Places Pack (not shown) and the same local mall (to be fair, it’s a nice mall), followed by a number of specific brands ...

World events and economic conditions impact how each generation behaves as consumers and business owners.A decade ago, millennial consumers were ...