Step 3: Create a content brief Content briefs are created to establish a clear direction on what’s expected in a piece. A detailed brief aligns ...

Product pages are where the final decision to purchase a product is made. By optimizing them for SEO (and adding a sprinkling of UX), you’ll increase the ...

Ranking in Google is the same (or at least very similar) for everyone. That’s why it’s essential to have an SEO plan template you can use time and ...

Competitive intelligence (CI) sounds like hogwash to some and a holy grail to others. Many organizations try it out and chalk it up to “an expensive, ...

If you’re a marketer, you cannot ignore meme culture. No, I’m not talking about making tone-deaf corporate memes that shout “How do you do, fellow kids?” ...

Most of our sequences have three emails:If we don’t hear from recipients after the entire sequence, we mark it in our database and find ...

The best possible use | Seth's Blog...

Excel can do more than just simple math. That's thanks to its bevy of built-in functions and min-formulas that simplify the creation of more complex ...

I’m fortunate to live in a city that has a thriving restaurant scene (it’s most known for its barbecue and Tex-Mex, if that gives you any hint). And while I ...

Then, we graded our money keywords as 3s — these were the high-intent keywords where we could easily present Cognism as the answer to our buyers’ ...