Over the past decade, affiliate marketing has transformed significantly as a result of evolving marketing channels, technology, and consumer behavior.What ...

Psychology tells us that emotions drive our behavior, while logic only justifies our actions after the fact. Marketing confirms this theory. Humans ...

Here’s a simple XY grid to help you think about your next project, freelance career or startup:All too common are ‘fun’ businesses where ...

AI pushes us to do what we actually get paid to do: make decisions.Craft used to drive our hours or even days. Get the pen lines just right. ...

In 2007, the world was introduced to Tumblr, a blogging site where users could post almost anything from fashion inspo to personal writing to GIFS, art, and ...

In today's digitally connected world, social media platforms are constantly evolving. Among the frontrunners is Threads, Instagram's newly-developed social ...

One thing you may not know about me is that I love to go to comic and anime conventions. It's so fun to see your favorite actors, artists, and YouTubers ...

4. Schedule reviews and refreshes for dated contentIt can be tempting to disregard content once it’s on your website and bringing in traffic, ...

It’s a tempting shortcut.Different kinds of people prefer pop tarts to pizza, or prefer expensive wine to beer, or prefer amusement parks to ...

Imagine you’re scrolling through Instagram and see an ad for a product you might be interested in.Your first thought might be that ad targeting is too ...