The Present and Future of Link Building OKRs: What Success Looks Like

I feel this article won’t be complete without mentioning my personal tips for setting up your OKRs.

The thing is — OKRs are attractive. Our brains love tracking things and seeing the progress. It motivates us, challenges us, and shows us that we’ve achieved something.

But the trick is that it may be easy to enjoy creating OKRs for the sake of having OKRs and not improving your productivity.

I know this from my personal experience. I love tracking stuff. I love seeing numbers and percentages and keeping track of progress.

However, as mentioned in the previous paragraph, all your strategies should be aligned. You may not need to ensure that the first link you receive is above a DA of 70+ if the data does not support it. But, where is the guarantee you’re analyzing your data right? Well, that’s another question.

Anyway, here are a few tips for setting up your own OKRs:

I highly recommend coming up with one big OKR you want to achieve and then building all others as a part of it.

For example, if you want to have an average DA of 70 for all of your backlinks, your sub-OKRs should be something like 1) pitching more high DA websites (which may lead to more sub-OKRs, trust me), 2) increasing the minimum DA of the websites you’re pitching to.

Keep it cool and remember about factors you cannot control, such as holidays, low seasons, people going on vacations, your team taking leave, etc.

All of this impacts our productivity. But it’s important to understand that we’re humans, and OKRs are just numbers at the very end.

It may sound cliche, but every OKR you work on should be specific, measurable, attainable, relevant, and time-bound. The more specific you get, the better.