7 Affiliate Marketing Examples & Why They Work So Well

Hobotech is one of my favorite examples of a high-ticket affiliate marketer. He’s a YouTuber who films reviews and comparisons of expensive electricity-related products like lithium batteries and solar power stations.

The products he makes videos about typically cost thousands of dollars and have up to a 10% commission rate—which means he’s making hundreds of dollars on every sale.

One of his most popular videos is his review of a portable solar power station that sells for over $2,000. That video received nearly half a million views and, if I had to guess, earned him tens of thousands of dollars.

He doesn’t use fancy editing or the latest and greatest camera gear. His videos have pretty lackluster lighting. He isn’t trying to be overly entertaining.

So why do the videos do so well? 

1. He shows the products in ways that only someone who clearly knows what they’re talking about would or could do (like voltage and capacity tests).
2. He breaks down complicated subjects in ways that anyone can understand.
3. He will tell you NOT to buy something if it isn’t actually worth the money (even if the companies pay him a lot of money to say otherwise).

All of these things add up to make him a trustworthy source of information, yielding him more subscribers and more profits. 

Scotty Kilmer is a mechanic in his sixties with over 40 years of experience in his trade. He’s an awesome YouTube personality, and his video content is (in my opinion) a blessing for ordinary people who need to learn how to work on their vehicles and save money on shop costs.

He’s managed to accumulate over 5.5 million YouTube subscribers due to the quality of his videos. Like Hobotech, Scotty takes complex subjects (like changing your engine’s spark plugs) and turns them into something anyone can do with the proper tools.

His affiliate strategy is simple: teach people how to do certain tasks on their cars, then link to all the tools and parts needed in the video description.

The takeaway here is to create really high-quality content. 

Scotty’s successful because his channel has some of the best guides on the internet for DIY mechanics. I’ve watched hundreds of his videos to fix my vehicles, and I’ve never once felt like he was pushing me to buy anything I didn’t need.

If you haven’t heard, Wirecutter is a giant affiliate marketing website that sold for $30 million in 2016 and made over $20 million in 2018.

It’s most well known for doing product reviews… a lot of product reviews.

In fact, it ranks for nearly 5 million keywords and receives over 16 million visits per month—and that’s just from Google.

How did it manage to become a Google juggernaut? We wanted to find out, so we did a full case study on Wirecutter’s SEO strategy. Here’s an excerpt of what we found:

1. It prioritizes E-E-A-T signals by talking about why you should trust it and how it came to certain conclusions on each review page:

2. It provides a great user experience with an ad-free, mobile-friendly layout. 

3. It has excellent website navigation and category pages.

4. It frequently updates its content; in fact, it updated five pieces of older content for every new article published in 2022.

5. It’s great at distributing its content to a lot of people through social media and its email list.

All in all, it simply did a lot of things right. It started out just reviewing tech products, then expanded to cover virtually every kind of product. There’s a lot you can learn from the site’s success.

RTINGS (or “ratings”) is another gigantic product review site similar to Wirecutter. It’s not quite as big (it “only” gets 8.7 million traffic per month), but it still has a lot to teach.

We also did a case study on RTINGs.com to see what made it so successful. Here are the takeaways:

1. It started with a scalable website structure. It also makes excellent use of category pages. Here’s a bird’s-eye view of the structure the site uses:

2. It uses programmatic SEO (​​a method of generating many pages from a set of data using automation with the goal of ranking on Google) to mass-create comparison pages like this one:

3. It has an excellent internal linking method that allows it to stitch things together in a way that’s easy for visitors (and Googlebot) to find content.

4. Like others on this list, it uses a combined approach that includes YouTube SEO. It double-dips on many keywords in the search engines.

And that’s about it. Though, I wouldn’t follow its strategy of being a broad review website without massive capital to back it up. But you can definitely follow its lead when it comes to website structure and navigation, and possibly even use programmatic SEO to create a lot of fairly high-quality pages at scale.

Final thoughts

If you’re interested in becoming an affiliate marketer, it’s important to study what’s working. While there are many different approaches to succeeding as an affiliate, there are a few things that are universal to success. You should:

1. Create content that’s really damn good. Don’t be afraid to go the extra mile because that’s what will help you stand out.
2. Make it easy for users (and Googlebot) to navigate your website. Plan your website structure hierarchy before you build out your site.
3. Consider investing in video content to build trust with your audience and double-dip in the Google search results.
4. Find unique and interesting ways to build backlinks to your content at scale.

That’s all I’ve got. I hope you enjoyed these affiliate marketing examples and learned a thing or two.