57 TikTok Stats to Know in 2024

Since launching in 2018, TikTok has racked up millions of downloads globally. It can also be a bit of a mystery since TikTok doesn’t always disclose key app metrics.

As someone who’s gotten sucked into the app, hearted hundreds of posts, and even made a few videos, I’m fairly certain that this platform will stick around for quite some time.

To help you make informed decisions about your strategy, we’ll cover key TikTok statistics and facts to know.

Already know what stats you’re looking for? Jump there with this table of contents:

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57 TikTok Stats to Know in 2024

TikTok Stats for Marketers

Before we jump into overall TikTok stats, let’s review some key figures and best practices for marketers to know when using the app.

Userbase, Downloads, and Growth

Within TikTok’s first year, it reportedly reached 500 million monthly active users. While once considered a fluke, TikTok’s growth has only skyrocketed since then.

  • In September 2021, TikTok celebrated reaching 1 billion monthly active users. (TikTok)
  • Douyin, TikTok’s original standalone app in China, had 300 million users when Musical.ly merged with TikTok. (The Verge)
  • In 2022, TikTok was the most downloaded app globally (850 million downloads), followed by Instagram and WhatsApp. (Statista)
  • In 2024, TikTok was the third most downloaded app with 128 million downloads, after Temu (132 million downloads), and interestingly, Capcut, TikTok’s video editing app. (Business of Apps)


Here’s a breakdown of TikTok’s major demographics. Please note that audience data for individuals who do not identify within the binary are not reported.

  • TikTok’s largest age group is between the ages of 18 and 24. (Statista)
  • 54.1% of global TikTok users are female, and 45.9% are male. (Data Reportal)
  • 70% of U.S. TikTok users identify as sports fans. (TikTok)
  • 92% of Gen Z users aged between 16 and 25 years use YouTube. Instagram and TikTok follow, with 85% and 78% of U.S. Gen Z users. (Statista)
  • Among social media marketers who build social media communities, 28% say that TikTok is the most effective platform for building an active community on social media. (HubSpot Blog Research).
  • The United States, Indonesia, and Brazil have the largest audiences on TikTok as of January 2024. (Statista)
  • TikTok is now available in more than 200 countries. (Oberlo)

User Behavior

tiktok stats demographics

TikTok is a fast-paced app. The second you log in, you see a video at the top of a feed that’s algorithmically curated around your interests.

From my own experience, TikTok can easily cause you to spend more time than expected watching an endless stream of often comedic videos. Since these videos can be anywhere from 6 seconds to 10 minutes, the app is ideal for people seeking quick entertainment or longer-form content.

Because of TikTok’s quick pace and entertainment factor, the stats below aren’t that surprising:

The Impact of TikTok

Shopping on TikTok

Viral Trends and Influencers on TikTok

TikTok has opened doors for influencers, comedians, meme creators, and even some brands. Here are a few interesting tidbits about viral trends and influencers on the app:

  • The most followed creator on TikTok is Khaby Lame, with 161.4 million followers. Following close behind is Charlie D’Amelio, with 152 million. (Wikipedia)
  • 67% of marketers who work with influencers/creators work with micro-influencers (10,000-99,999 followers/subscribers). Only 17% work with mega influencers (over 1 million followers/subscribers). (HubSpot Blog Research)
  • 47% of marketers value the quality of an influencer’s content when deciding who to work with. (HubSpot Blog Research)
  • 90% of marketers will maintain or increase investment in influencer marketing in 2024. (HubSpot Blog Research)
  • The United States has a large pool of influencers, with 10M individuals considered as such. (Influencity)
  • In the U.S., the number of female influencers reaches 4.7M. Male influencers, on the other hand, make up only 2.8M influencers. Lastly, neutral-gender influencers follow with 2.5M. (Influencity)
  • Warner Music Group teamed up with six TikTok influencers and received over 1.5M likes, an average engagement rate of 17%, and 13.4K user-generated videos. (The Influencer Marketing Factory)

Here‘s a compilation of TikTok’s #CowboyChallenge where people wearing normal clothing cut to themselves in cowboy costumes to the song “Old Town Road.”

[Video: https://youtu.be/LxwpKKK3P4s]

Business, Revenue, and Competition

The launch of TikTok not only put its parent company, ByteDance, on the map, but it also resulted in competition from apps like Facebook, which launched a very similar app called Lasso shortly after TikTok went viral. While TikTok and ByteDance are less transparent about revenue and other major details, here’s what we know:

The Mysteries of TikTok

Although TikTok is a top social platform and is ramping up its options for advertisers, it’s still rather new. When a company or startup is new, it’s not uncommon for leadership to hide early numbers, even when a brand is successful. In fact, we’ve seen this with other major companies like Snapchat and Netflix.

Despite the launch of TikTok For Business in mid-2020, there’s still a lot more to learn as TikTok’s global teams and ByteDance continue to remain hush-hush about major metrics. In the coming years, as TikTok continues to draw in more advertisers, it wouldn’t be surprising if we started to see more transparent information about the app and its user base.

Where to Find TikTok Stats

In the meantime, if you want to learn more about TikTok, you can read up on its short history and early success in this post, or click here to find a how-to guide for using the app. In addition, you can discover important TikTok facts app on various websites:

Want to see what other businesses are doing on TikTok? Check out this roundup of brands on TikTok.

TikTok is an essential part of marketers’ strategy. These stats show how wide-reaching the platform is and the power of crafting the right message. Start experimenting with TikTok today, find the right strategy for you, and grow.

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